The decision was made to ensure that all customers can order McDonald’s famous fries, even with the difficulties in “stable resource acquisition.” This is because the fast-food chain’s supply chain in Japan is in crisis. We explain it all.
If you’re in Japan, say goodbye to McDonald’s large and medium portions of fries. At least, for the time being. The fast-food group’s supply chain is in crisis and the brand fears a shortage of the fries. Yes, you read that right.
The potatoes are usually imported from a port in Vancouver, Canada, but the delay of the ships due to flood damage and the impact of the pandemic has caused changes in the smooth functioning of the supply chain system.
The shortage of supplies, further aggravated by flooding near the port of Vancouver – from where the potatoes are imported – will force the chain to ration portions of French fries.
McDonald’s in Japan has revealed that it will only sell a small serving of potatoes, to avoid a total shortage. The decision was made to ensure that all customers can order the famous fries, even with the difficulties in “stable resource acquisition.”
“McDonald’s Japan will temporarily limit sales of medium and large size fries as a proactive measure to ensure that customers can continue to enjoy their fries,” the company said in a statement to the BBC.
But this is not the first time the fast-food chain in Japan has gone through a period of crisis. Back in 2014, more than three thousand McDonald’s restaurants in the country opted for rationing because of an ongoing dispute between port workers and operators of the terminals and shipping companies at 29 ports on the west coast of the US, from where there is also a significant flow of imports.