In the new O’Kilo store there are scales throughout the store where you can weigh the clothes you want to buy and thus find out how much they will cost. Confused? We explain!
The truth is that we are used to walking into a clothing store, picking up the items we want to take, and paying for them individually. Even in second-hand clothing stores, although the prices are lower than for new items, the truth is that everything has a price tag.
Forget everything you know about buying clothes traditionally. The O’Kilo store recently opened in the city of Oporto and sells second-hand clothes by the kilo, not by the piece. The idea is to promote sustainability and circular fashion, taking advantage of pieces that already exist and are in good conditions, instead of spending more resources and polluting more in the process of creating new pieces.
The space was created by a 45-year-old French entrepreneur who wants to promote a more sustainable lifestyle while selling vintage and exclusive products, since the pieces are unique and second-hand.
The store has two floors, with about 500 square meters, and has scales scattered around the store so that you can weigh the pieces you want to buy and thus know how much you will pay for them. The premise is simple: there is only one price, and whatever you buy, you will pay 10 euros per kilo.
All the pieces that are for sale at the O’Kilo store are in perfect condition and able to have a new life. This store concept is not new in Portugal, as there is a similar store in Lisbon, Flamingos Vintage Kilo.
The space opened its doors last December 11th on Rua de Santa Catarina, in Oporto. You can visit from Monday to Friday between 10am and 8:30pm, Saturdays from 10am to 7pm, and Sundays from 10am to 4pm.