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After the dances, viral choreographies and comical videos, the social network now enters the world of restaurants. Uniquely, and exclusively, with viral dishes on the menu. We reveal everything about TikTok’s new adventure.

From Gigi Hadid’s famous recipe to pasta with feta cheese and tomatoes, you can now try all the viral recipes, even if you have no talent for cooking. That’s because TikTok has announced a partnership with Virtual Dining Concepts and is now going into the restaurant business.

Besides the famous dances, games and trends, the social network can also function as a kind of online cookbook – and proof of this are the dozens of recipes that went viral in 2020 and 2021.

And which are now about to be catapulted into the restaurant world. The goal is to create, for now, only in the United States, a concept based on partnerships with spaces where these viral dishes will be prepared for home delivery. In this case, they will not be consumed in physical locations – only through delivery, starting in 2022.

According to the newspaper “EI Economista”, Virtual Dining Concepts is a company that specializes in this type of project. They had already developed, with youtuber Jimmy Donaldson, a virtual restaurant that sold millions of hamburgers in the United States.

TikTok Kitchen will partner with several restaurants that already exist in the country. Each will have its own menu with various recipes that have gone viral in recent months, explained Robert Earl, one of the people in charge of the company, in the same publication.

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